Samuel L. Jackson x Adidas Originals: A Voice That Echoes Through Time

“What’s classic isn’t just product — it’s presence.”

In the latest chapter of adidas Originals’ The Original campaign, Samuel L. Jackson steps in — not just to wear the Superstar, but to narrate its legacy. The cinematic teaser, titled “Pyramids”, plays like a modern myth. Shot in striking black-and-white, Jackson’s unmistakable voice delivers a meditation on legacy, authenticity, and cultural permanence.

“People still fly across the world to see pyramids,” he says, before leaning back to reveal a pair of Superstars. “And there ain’t nothing else like ’em now… except these motherf–kers.”

This isn’t nostalgia — it’s a reminder. Of what endures. Of what defines. Of what Original really means.

Adidas is doubling down on cross-generational storytelling, enlisting cultural icons to reinterpret its most iconic silhouettes. With the Superstar, the brand reminds us: timelessness is earned, not engineered. And when legends wear legends — culture moves.

With retro silhouettes like the Superstar, Samba, and Gazelle fueling double-digit growth in 2024, Adidas Originals is clearly hitting its stride.