Manulife
- Client
- Manulife
- Year
- 2023
- Role
- Web / Design System / Visual
Project Description
The brand identity and user experiences were inconsistent across regions and platforms. Teams were reinventing the wheel for every product, leading to fragmented interfaces, inefficiencies in development, and diluted brand recognition.
The brand identity and user experiences were inconsistent across regions and platforms. Teams were reinventing the wheel for every product, leading to fragmented interfaces, inefficiencies in development, and diluted brand recognition. The challenge was to unify this ecosystem under one design system—clear, scalable, and easy to implement across all teams.
