Collins Reimagines Muse Group as the Creative Fluency Company

Muse Group — the global force behind Ultimate Guitar, MuseScore, Audacity, and MuseClass — has stepped into a new era with a brand identity by Collins that unites over 400 million users under one clear vision: closing “the gap” between creative ambition and effortless expression.

The repositioning moves Muse beyond tools and utilities, framing it as a Creative Fluency Company — a guide for musicians seeking flow over perfection. Anchored by the purpose “Inspire the artist. Unleash their sound,” the new system channels the emotional energy of music through bold visual modules, a confident custom typeface, and a rhythm-driven motion language.

Drawing from Suprematism, musical notation, and sonic vibration, Collins crafted an identity that feels alive — pulsing across apps, icons, marketing, and UX. A unified design language now ties Muse’s portfolio into a cohesive ecosystem, making the journey between products seamless and the brand voice unmistakable.

The result is more than a visual refresh. It’s a strategic and emotional reset — positioning Muse not just as software, but as a creative partner that invites musicians to play, explore, and keep going.