Yann Pissenem and Sam “Sparrow” Mooney launched The Ideation Bureau after years of making creative work for Ibiza’s clubs. The Hasel Magazine looks at which lessons from that world hold up when the brief takes them beyond nightlife.
A club gives a creative team immediate feedback. The launch of [UNVRS], which began with a clip suggesting a UFO sighting near Es Vedrà, also shows how much timing matters. The team let the first idea travel before revealing what it was for. A launch outside nightlife can use the same principle by deciding what the audience needs to know now and what can wait.